Chalmers student union

The assignment for Chalmers student union included a new wordmark, usage and approach to the 100-year old union emblem, identity guidelines and a custom tartan pattern design. The concept of tartan patterns and its interception of different colours also became a metaphor for the dynamics of a large student union. A graphic design framework was created based on a wide colour scheme, open source typefaces and clear guidelines for its communicative use.